98.7FM Campaign

A radio station that wants you to live dangerously but not that dangerously.

98.7FM is Singapore's No.1 english contemporary music station that brings all the latest hits and trends. During its rebranding campaign, M&C Saatchi launched a campaign that positioned 987 as the most dangerous radio station to strengthen their stance as a vanguard brand. Three TV spots were shot to amplify the "Live Dangerously" anthem complemented by a microsite where a spider could eat your mouse cursor if you are not careful.