Precision handling at every second.
The MINI car drives like a dream and handles corners effortlessly. With that in mind, the client requested for a screensaver to display its prowess.
Minute by minute, second by second, MINI cars handle those 90 degree turns on the digits with clinical precision. At the top of the hour, the formation breaks up and forms into the new hour, proclaiming that its handling and cornering abilities are truly 24/7. Agency: Kinetic
Creative Circle Awards | Silver